Dear George,
I am hopelessly out of touch with contemporary pop music. In its place I spend most of my time these days listening to 1920’s big band music, featuring vocals by Ruth Etting, Annette Hanshaw, Marion Harris, and others. I think this is because this was the music my parents grew up with and I must have been exposed while in my mother’s womb. I do know who Taylor Swift is, of course. Every time I go to the drugstore her image is featured on the covers of most of the weekly entertainment magazines.
Given that the current news is dominated by toxic political events, I decided to look into one of the more joyous recent happenings, i.e., Taylor Swift’s Eras Tour in New Orleans. She performed in three shows at the New Orleans Superdome on Friday October 25th, Saturday the 26th, and Sunday the 27th. The concerts were a complete success, each of them selling out to approximately 65,000 fans. Based on data from Ticketmaster, about 4.4% of people who tried to buy tickets actually got them. For each show Swift performed the same set of 45 songs in 10 distinct acts in three hours and 20 minutes. The concert features numbers from all of the musical eras in Swift’s 18-year career, from her early country roots to her pop and alternative rock phases. Official ticket prices ranged from $49 to several thousand dollars. Given extremely high demand, presale tickets were sold out within minutes of going on sale, and then they were only available by resale, prices sometimes reaching well over $5000. For the final Sunday show even the worst seats in the house cost over a thousand dollars. The Eras Tour in New Orleans had over $200 million in ticket sales, and it’s believed that Taylor Swift earned about $13.6 million dollars for each of the three shows. Thanks in part to the Eras Tour, Swift is the richest female musician in the world with an estimated fortune of $1.6 billion.
The city went all out to embrace Taylor Swift and her tour. More than 160,000 people traveled to New Orleans for the three concerts. According to the U.S. Travel Association, the typical fan spent about $1,300 on food, lodging, merchandise, and other expenses, bringing in more than $500 million to the city. New Orleans put on a three-day “Embrace the Culture”concert at Duncan Plaza where fans were dropped off for the shows. Because fans trade Swiftie friendship bracelets with her name on them, a giant 140-foot friendship bracelet was hung from the Superdome. New Orleans police officers were also seen trading friendship bracelets with fans, and even the penguins at the Audubon Aquarium wore Swiftie-style friendship bracelets. Businesses decorated their stores, nearly every bar in the French Quarter had music tied in with the concerts, and the airport provided a karaoke stage for fans. The District Donut shop added nine new donuts, all named after Taylor Swift songs. Concert-themed alcoholic drinks at bars in the Quarter included the Taylorita and the Holy Ground hurricane. Antoine’s Restaurant wrote “Eras Tour 2024” on its signature dessert, baked Alaska. Tour fans and local residents were unanimous in describing Bourbon Street as the cleanest and safest it’s every been. Prior to the tour the governor of Louisiana ordered multiple state agencies to relocate homeless people who lived near areas that concertgoers might frequent “to ensure that New Orleans puts its best foot forward…” (though a federal judge later put a stop to the sweeps).
Most area hotels sold out during the tour, often charging $800 or $900 a night. A Swift fan from suburban Metairie booked 191 rooms at the Holiday Inn for $500 apiece. Her intent was not to make a profit but to insure that Swift fans could meet and connect, and she re-sold all the rooms that she booked at the same price she had paid for them.
The Eras Tour, unfortunately, was a hotbed for ticket fraud, scammers selling invalid counterfeit tickets or arranging to transfer tickets but never delivering. Journalists reported numerous instances of mothers and daughters weeping at the box office because their tickets proved to be fake.
During “Karma”, her final song on the Tour, Taylor sang a line for her boyfriend, former UC Bearcat and N.F.L. Kansas City Chiefs tight end, Travis Kelce: “Karma is the guy on the Chiefs coming straight home to me.” The fans erupted in cheers. At the end of the show she gave her mom two long hugs and said, “I have been so moved and so blown away by the way that this city has embraced us and welcomed us. So can we all just please say a big, ‘Thank you, New Orleans!’”
Love,
Dave
